White label SEO is a business model in which an agency sells SEO services to a client but uses a third-party provider to fulfill all the work under that agency’s name.
The client has no idea that any third party is involved and the agency gets to keep all of the profit margin between what they pay as the wholesale price for the fulfillment and what they charge as their service fee.
The fastest and the most profitable way for a digital marketing agency to scale without hiring in-house specialists is to use an SEO reseller program.
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Why Do Agencies Use SEO Reseller Packages?
The most difficult part of running a digital marketing agency is completing all the tasks you promised your client instead of using that time to focus on getting new business.
During my last ten years of building a successful digital marketing firm, and growing our WordPress and WooCommerce client campaigns, I learnt one important lesson; Manual fulfillment of services can be a barrier to agency growth.
When an agency builds backlinks, writes content, or runs technical audits themselves, they are at an operational bottleneck. They are now essentially trading all of their time for money.
Agencies now buy “SEO Reseller Packages” from white label SEO agencies in order to move beyond this operational limitation. When an agency buys a SEO reseller package that provides all the backend fulfillment, they are now able to transition from being an SEO technician to an SEO manager.
This allows them to have unlimited number of clients as long as the backend fulfillment is done completely by their white label SEO software.
How Do Traditional SEO Reseller Programs Work?
Most legacy providers have a fixed monthly pricing model for accessing their wholesale rates and to use their white label dashboards. Agencies must agree to spend at least a specific amount each month, usually in the range of $300 – $1000 per month.
Their system may work for large, long-established SEO agencies with steady cash flows; however, as a freelance SEO contractor or new agency, committing to such a program can cause serious financial risk. Because, if a client pauses their campaign, you still have to pay the monthly reseller subscription fee.
Why is the Pay-As-You-Go Model Better for Scaling?
The modern way of drop-servicing SEO with the use of pay-as-you-go model has changed everything. Drop-servicing SEO no longer means you will be billed every month for access to a dashboard; instead, you will only pay the bill for what you need, as often as you need it.
In this case, if a client paid you $1000 for a link building sprint, all you need to do is go into your portal and buy the specific links you need to deliver that service (at wholesale price). So, even if you had zero clients the following month, your costs would be $0. As a result, you are able to protect your profit margin from being negatively impacted when business is slow.
What is the Best SEO Reseller Program for Beginners?
The best way to escape from the expensive monthly SaaS model along with all its constraints (minimums) will be to buy your very own standalone store front for your SEO backlink projects.
Instead of submitting an application to get into a legacy agency network, you can setup your own white label backlink SEO agency for a single time set-up price of $47.
This is not a month-to-month membership. It is a perpetual resource that givess you instant access to a PAY AS YOU GO SEO Portal.
The following are the reasons why this structure outperforms legacy retainer structures:
- Wholesale Prices: Your company will have instant wholesale pricing to over 25 Backlinks and SEO Services.
- No Recurring Monthly Charges: You pay $47 one time. You do not pay any recurring monthly charges or any other type of recurring charges associated with the white label SEO dashboard.
- Automatic Unbranded Reporting: Each time you or your staff completes an order in the system, it creates automatic unbranded CSV reports. You just insert your agencies logo and send them to your clients. This will automatically handle your client reporting and account management.
How to Choose the Best SEO Reseller Program
Not all white label providers are created equal. So when you are comparing different reseller platforms, make sure you focus on these three critical questions:
- Do they provide branded Reporting? Do I need to take my time to manually copy and paste link metrics from their platform to a document in Google Docs? Run. The provider must be able to deliver automatic reporting from their white label dashboard.
- Do they have vetted backlinks? Can the provider confirm that the websites they place your content on are legitimate websites receiving organic traffic, and not Private Blog Networks (PBNs) that can get your client’s website penalized by google?
- Is their pricing transparent? You should know exactly how much your wholesale price will be before you present the offer to the client. So, steer clear of SEO resellers who require a quote customized to each individual campaign; it is usually impossible to accurately calculate your margins here.
FAQs on SEO Reseller Programs
What is white label SEO?
White label SEO is the process of hiring a third-party company to perform SEO tasks for your clients, but presenting the final work and reports under your own agency’s brand name.
Is an SEO reseller business profitable?
Yes, highly profitable. Because you buy services at wholesale and sell at your own price, profit margins typically range from 50% to over 150%.
Will my clients know that I am using an SEO reseller?
No. The reports, dashboards, and deliverables are all unbranded or branded with your agency’s logo. The SEO reseller agency operates completely behind the scenes under a non-disclosure agreement (NDA) framework.
