Ecommerce Optimization Services

Improve your search ranking, conversion rates, and website traffic with the help of our ecommerce optimization service.

*We implement effective ecommerce strategies to boost your online sales.

We have generated over

₦21,335,650

in client revenue

We have optimized

OVER 33+

ecommerce websites

We are a certified partner of

SHOPIFY

with over ₦1,346,900 spent

DesignRush
HubSpot
Clutch.co
Yahoo Finance
GMB
Sortlist

What is Ecommerce Optimization?

Ecommerce optimization is the process of increasing the conversion rate of your ecommerce store. This includes everything from navigation to product descriptions; everything on your website should have a specific objective in mind: selling your products or services.

Conversion rate optimization (CRO) is a complex procedure that requires a comprehensive audit to determine what changes or additions need to be implemented. Our team's expertise in both website design and search engine optimization (SEO) makes this easy for you.

As many as 71 percent of consumers feel they get the best value by shopping online. And only about 8 percent of small companies in Nigeria are selling their products online, and even fewer are optimizing their websites to attract the right audience.

What are you doing to increase your online revenue on your ecommerce website? Do you have a product-based business, but have little to no sales? Let us know how we can assist you!

Ecommerce Optimization Services

Ecommerce Optimization Experts

We did a small research to see what separates successful online stores from the less successful ones . What we noticed is that it is the simple things that makes all the difference for the successful stores.

For example, did you know that, over 57 percent of your visitors will leave your shop if it takes longer than 3 seconds to load?

Or that, showing the current product reviews on the product page is one of the most important purchase criteria?

Business owners are usually just worried about the design of their website while forgetting the fundamental and most critical parts of running an ecommerce store—speed and social proof!

As a certified Facebook marketing and Shopify partner, we know how to optimize your ecommerce store to get you more sales.

Ecommerce Optimization Techniques

Ecommerce SEO
Ecommerce SEO is the process of optimizing your website to rank higher in search engines for keywords that people are searching for. Our SEO team can help you increase the number of your website visitors and online sales.
Ecommerce Design
We offer affordable, professional web design services for stores of all shapes and sizes. With our expertise, we'll make sure that your site is properly designed to boost sales and ensure that everything runs smoothly.
Optimized Content
Our team of experts are trained in copywriting & SEO to produce scientifically optimized, engaging, and persuasive content for your products. And this is just the beginning—we're always researching new content strategies that will help you serve your customers better.
PPC Management
We'll help you get in front of your target audience and generate qualified leads with our PPC management service. Even if you are not an expert, we provide 100% transparency of your budget and progress.
Call-to-Action (CTA)
A call to action (CTA) is an important part of any type of ecommerce website. Our team can help you integrate a compelling call to action (CTA) that makes it super easy for you to land new customers instead of losing them.
Ecommerce Speed
Do you want to improve traffic and conversions on your site? As mentioned above, speed is a crucial factor for online success. Thanks to our in-house website designers and premium speed plugins, we can boost your website speed to under 3 seconds in less than 42 minutes!

How to DIY: Ecommerce Optimization Tips

Do SEO
Because an ecommerce site is still a website, you must optimize it in the same manner as any other website. This entails considering off-page factors such as friendly, readable URLs and the appropriate target keyword.

Avoiding duplicate content is one of the most critical SEO concerns but also one of the most common ecommerce SEO problems. You should consider using a canonical URL to inform search engines which one is original.
Build Trust
Building trust isn't just about price — you have to trust a business first before you part with your cash. Customer testimonials and product reviews can boost conversions up to 45%, a study found. You can also give your ecommerce website another boost by including safe shopping trust marks on your website.

Another study found out that 76% of online shoppers fail to purchase items when they don't recognize the logos. So make sure you include logos from trusted brands on each of your product pages to build trust.
Use a Good UI
Revenue is lost when a website takes too long to load. And according to Neil Patel, you only have three seconds to pique people's interest. You will lose 10% of your visitors for every second after that. Another important UX issue is navigation. When shopping online, it's aggravating when things don't display in the right location in the main menu.

Our marketing lead, Jimoh Ibraheem, provides some great advice on categorizing and listing your products to make it easier for customers to find them. "If they can't find it, they can't buy it," he says. It's no surprise that Google prioritizes user experience over anything else. So check out the suggestions on our blog to learn how to keep your website visitors happy.
Make it Easy
The goal of site SEO is to improve your site's search engine performance in order to increase branding, customer loyalty, conversions, and sales. While there are many tiny changes you can make to improve conversions, these three are super important:

To begin, make sure that your site's search function doesn't show irrelevant results (Jiji for example) in order to boost branding, client loyalty, conversions, and sales. It's not only about product details; but also about the product's related items, shipping times, and, most importantly, return policies.

Second, make your product descriptions appealing to the reader. Instead of using generic descriptions, make sure the description identifies the reader's problem the solution answers.

When AliExpress made product videos for 4000 products, conversions from those who watched them doubled, and overall conversions improved by 16 percent. Include videos displaying your product and its benefits on the product page.
Integrate Cart Abandonment
If your customer has abandoned their cart, then there are a number of retargeting strategies and technologies you can leverage to encourage them to return. ecommerce brands like Jumia run personalized abandonment email campaigns notifying shoppers when out-of-stock items have been replenished or offering discounts.

According to a report, initial emails, sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% conversion rate. Do you know what it means to recover 20 out of every 100 customers who have failed to make payment? This is why our ecommerce optimization service comes with our flagship TOC Abandoned Cart Recovery ™️ plugin.

Do you want us to optimize your ecommerce store?