PPC & Google Ads Service

PPC is one of the most cost-effective methods of marketing your company. You might wonder why. Well…let's look at it from this angle. You pay for the space your ad takes up in a newspaper, on television, or on a sign board when you advertise. A small square in a fashion magazine or newspaper will cost you the same as ten grams of 24 karat gold, and sign boards can cost millions of naira.

PPC advertising is similar to placing an ad in a newspaper or magazine, except that your ad appears in search engines. Many people assume that you have to pay for the space in search engine results, but that's one of the biggest advantages of PPC—you don't!

Instead of paying for the space your ad occupies in search results pages, you only pay Google or Bing when someone clicks on your ad. And because you only pay when there is a serious possibility of getting a purchase, PPC management costs are exceptionally low. There is a good potential for a sale because PPC ads are so well-targeted that customers who click on them are usually ready to buy something. In fact, PPC visitors are 50% more likely to make a purchase than visitors who come to your site naturally.

Another great advantage to use PPC is the speed of results. It's possible to see increased traffic to your website within the first week of launching your PPC campaign. Other long-term techniques, like as SEO (search engine optimization) or email marketing, can take months to see results—but the results are great and worth the wait. However,if you want quick results, PPC is the way to go.

PPC adverts can also give valubale data, because tracking results is critical in any marketing campaign. You won't know what works and what doesn't unless you can dive into your campaign's metrics. When you can track campaign results, you can identify which parts needs changing to improve results. For example, A/B tests can track how users respond to your ads. You can create two similar ads, except for the variable you want to test. Say you use a photo of a person wearing the #EndSARS shirt in one ad and a photo of the shirt on a hanger in another.

With A/B testing, you can instantly check which ad is doing better and optimize your ad to get the most clicks. Generally, you can use Google Ads to track the clicks, conversions, and other metrics of your ads. This can tell you if your target audience is clicking your ads, if you need to change your targeting options, or if you need to adjust the copy. The ability to track results is invaluable, and PPC campaigns make it simple. 

PPC is, in reality, one of the most targeted marketing strategy. PPC advertising allow you to target your audience with relevant content. With PPC ads, you're literally handing your customers a way to buy your product. If someone clicks on one of your adverts, they are taken to a landing page. And to take the next step in the buying process, consumers must provide their email address or make a transaction.

Landing pages can include a contact form, a quote form, or even a simple “buy now” button. No matter how your landing page is set up, it will be the first place a user goes after clicking on your ad, giving you the perfect opportunity to direct them to a checkout page. PPC ads can boost your income by bringing more qualified traffic to your website. This helps you to swiftly improve your company's revenue.

Ads in your industry are active as soon as you win a bid, meaning they can be delivered to users who search for the keyword you specify. This helps you attract more traffic to your website by securing valuable top-of-page space. In reality, the top three paid ads on search engine results pages (SERPs) receive 41% of clicks. And clicks on ads account for approximately half of all clicks on the first page of results.