Social Media Experts in Lagos

Our social media advertising services can help you increase your brand's social media presence or generate targeted leads and customers.

*We manage campaigns from your account for maximum transparency.

We have generated over

₦28,135,650

in client revenue

We have managed

OVER 303+

social media campaigns

We are a certified partner of

FACEBOOK

with over ₦6,190,540 spent

DesignRush
People's Choice 2021
Clutch.co
HubSpot
GMB
Sortlist

Everybody is on Social Media, Put Your Business in Front of Them

Across industries, social media advertising has become an essential part of customer acquisition. As algorithms evolve, businesses can adapt their strategies to reach the right people at the right time.

Each social advertising platform has its own thing. As a result, almost any business can use social media to engage, inform, and convert their target audience. Our social media marketing strategies will help your company fully utilize social media to help you gain new customers. 

Tech O'Clock's transparent approach to marketing ensures that every Naira spent on social media ads makes you more money.

Contact us to learn how our agency and social media services can grow your online presence, sales, and client base.

Social Media Marketing Services

Social Media Advertising Works!

Online success requires digital and social media marketing. While social media marketing strategies vary, they all aim to increase brand awareness and revenue.

Social media marketing allows you to reach out to potential clients at the right time. You can use social media marketing to increase customer touchpoints and website conversions.

Digital success is all about effectively communicating your brand's message to your target audience. Social media marketing is essential for attracting new customers and improving online visibility.

Our social media services go beyond daily campaign management. We help you achieve your goals, like increasing likes or sales, while also optimizing your ad spend for maximum ROI.

Social Media Facts You Should Know

33 Million+ Social Media Users
There are over 33 million social media users in Nigeria. The number increased by more than 6.1 million in the span of 6 months (April 2020 – January 2021). With more users joining every day, this means your potential customers keep increasing every single day too.
All Age Groups are Social
Nigerians aged 18 – 54 years are the most active audience profile on social media. They spend an average of 3 hours, 30 minutes per day! This means you can reach your customers at anytime, no matter your niche.
Get Customers on Demand
A recent study concluded that 44% of local businesses now depend on social media to create brand awareness. And 77% of small businesses say they depend on social media marketing to drive revenue.
Facebook is the #1 Choice
Facebook is the most visited social media platform in Nigeria, with more than 87% of our active internet users visiting it every month. YouTube is ranked second at 76%. No wonder why Facebook is the most effective and affordable social media marketing choice.
Grow Faster with Paid Ads
In 2020 alone, businesses in Nigeria (your competitors included) spent over $62 million on social media ads. Are you still wondering why your competitors are taking all the customers, even in this current economy?
Social Media vs TV
Internet users in Nigeria say they discover brands faster on social media. Over 57% of brand discovery now come from social media channels, compared to 49% from TV ads. Stop wasting money on channels that don't convert.

Why You Should Hire a Social Media Marketing Company

Hiring an in-house social media marketing expert can be one of your company's biggest expenses. This means adding another employee and paying for their time. Optimizing campaigns, monitoring and reporting are all part of effective social media advertising. 

Due to the ever-changing nature of social media, professionals must keep up with new tools, trends, and advertising policies. Social media advertising companies are dedicated to keeping up with the latest social trends and policies. When deciding whether to make an employee your social media advertising guru, consider your budget, your ability to train them, and your desired results. 

An agency is your best bet if you need someone to help you create a fantastic social media advertising campaign quickly. They know what they're doing and can likely get you the results you want. It also saves you the trouble of recruiting someone. A social media advertising company should offer several pricing packages that can be customized to your needs. 

There are many options, proven results, and social media advertising experts at Tech O'Clock who can implement the best strategy for your business. When choosing a social media advertising agency, ask if they will provide detailed campaign reporting and communication. We will provide extensive social media advertising reporting and performance updates.

Depending on your plan, Tech O'Clock offers monthly and weekly reporting. With our social media ad management services, you'll always know what's going on. This includes how many people saw your campaign, what actions they took after seeing it, and how to use retargeting to make sure the people who will act are the ones who will see it.

Aside that, here are some of the extra benefits of hiring a social media marketing agency;

  • Get in front of the people who matter most to your company.
  • Increase your revenue by retargeting your website visitors and email subscribers.
  • Create advertising campaigns that are both cost-effective and successful.
  • Optimize your ad spend to get the most out of your investment and achieve the best results possible.
  • Create brand awareness among your target market's most valuable customers.
  • Increase repeat business and word-of-mouth referrals by cultivating customer loyalty.

There are numerous advantages of hiring a social media marketing company for your new business, as well as, your established brand. Social media marketing can increase search traffic, improve SEO, improve customer engagement, and strengthen brand loyalty with the right social media ads strategy and campaign monitoring system.

The use of social media marketing is an excellent way to humanize your brand and give customers a behind-the-scenes look at your business. 

Get more people to support your brand by using Tech O'Clock's social media marketing services! 

Ready to start your social media campaign?

Social Media Marketing Platforms

Facebook Marketing
Facebook is currently the largest social media advertising platform, and it will likely remain so. Facebook had 1.47 billion daily active users in June of this year. Which makes Facebook the most popular social media platform for advertising. Also, Facebook advertising is a great place to start with brand awareness because it works for almost every business.

Businesses and ad agencies can use Facebook's social media advertising to reach specific audiences based on their campaign objectives.  Options include campaigns to raise awareness, encourage participation, increase traffic, increase conversions and encourage customers to come to your store. There are a variety of options available.

In terms of online marketing, Facebook social media marketing is one of the most popular and cost-effective strategies. Implement our Facebook marketing strategies to demonstrate your dedication to your customers while also driving traffic to your website.

Our Facebook advertising agency optimizes your ads, cleans up your posts, and performs regular Facebook optimization to increase your reach and establish your authority as a brand on Facebook.
Instagram Marketing
Using Instagram for social media marketing can help you reach a larger audience and foster a sense of community around your brand. Your business profile will be enhanced by our Instagram advertising experts who will launch sponsored ads and share-worthy images/content, as well as use Instagram reels and IG stories to tell your brand story.

Allow us to use analytics to improve your Instagram social media marketing strategy when you work with our marketing agency. Because Facebook owns Instagram, their ad systems are very similar. Instagram began offering advertising in 2015 and has grown steadily since then.  Instagram advertising campaigns' visuals are one of, if not the most important aspect.

Even if you have the best product and the best customer service in the world, if your Instagram campaign has poor visuals, it will fail. It is possible for ads to be placed on Instagram in the same format as those on Facebook.  Additionally, Instagram gives users the option to structure their campaigns based on the campaign goals, such as increasing website traffic, converting users, increasing app downloads, increasing engagement, and raising awareness.
Twitter Marketing
To get your brand noticed on Twitter, invest in Twitter social media marketing. Our Twitter advertising agency uses data-tracking tools to measure your analytics, identify the target audience and create organic and paid Twitter marketing strategies that humanize your company and generate traffic to the online store as part of our service.

Our social media marketing team can help you develop a clear action plan that aligns with your goals. There are more than 7 million Nigerians on Twitter. In order to reach these users, Twitter offers a variety of paid advertising options. There are a wide range of objectives that Twitter advertisers can choose from, such as boosting traffic, gaining new customers and so on.

Targeting options for paid advertising on Twitter are similar to those on Facebook, with the exception that Twitter does not offer geolocation or gender targeting. There are two key differences between Twitter and the majority of other social media platforms. Twitter allows you to target people based on what they search for. It is also possible to target people who share the interests of the people who follow a particular account on Twitter.

People who follow your competitors on Twitter could be included in your target audience if you want to target people who are similar to your customers. Make sure you know who your audience is before you begin your marketing campaign. You're trying to find people who share the same interests as your social media followers.
LinkedIn Marketing
You can rely on our LinkedIn marketing agency to help you build a strong online presence for yourself. We believe that a well-executed LinkedIn social media marketing strategy sets you apart from your competitors. 

We manage your LinkedIn company page, craft valuable marketing posts, connect with industry leaders, and implement LinkedIn marketing best practices, ensuring your social media marketing efforts succeed on LinkedIn. Depending on the goals of the campaign, LinkedIn offers advertisers three ad products:

  • Sponsored Content
  • Sponsored InMail
  • Text Ads
Sponsored Content is the content that appears in the LinkedIn feed and is sponsored by a company. LinkedIn users can receive content from Sponsored InMail through a message in their inbox. On a desktop, text ads appear in various places around the LinkedIn feed. When it comes to targeting specific employees or businesses, LinkedIn really is the boss of them all.

Businesses can target specific audiences based on industry, position, seniority and company size in addition to demographics like age and location. So, if your company offers business or educational products, LinkedIn is for you.
YouTube Marketing
Aside from hosting videos, YouTube has evolved into the world's second most popular search engine, thanks to its 1.3 billion monthly users. We usually recommend YouTube advertising for businesses with 6- to 15-second video that showcases the company and its product offers. Before a targeted user watches a video, these ads are shown.

If your company has a longer video, it can also appear in search results with TruView discovery ads. YouTube ads can be targeted to specific demographics, interests, and keywords regardless of your business' video length. Statistics show that more than 90 percent of the total social media population in Nigeria actively watch YouTube videos. 

Your YouTube marketing campaign must be well optimized in order to reach the right people and also entice them to take action. Our YouTube marketing team is here to help you learn more about your target audience, improve the quality of your videos, and create unique marketing content that resonates with your ideal customers.

Explore the Full Power of Social Media Ads

Demographics

Target your audience based on gender, age, education, job title, and more. You will be able to reach all types of people.

Location

You can advertise in cities, communities, and countries of your choice. You can also exclude locations you don't want from your ads.

Interests

Reach your customers based on interests and hobbies—from page likes to food choices. You can make your ads laser-focused.

Social Media Advertising Benefits
Connections

You can target people who are only connected to your brand page. You can also exclude them to find new prospects for your business.

Behaviour

Show your ads based on consumer actions on the internet, such as previous purchases, smartphone brands, websites visited, etc.

Retargeting

You can show your ads to people who have engaged with your brand. It is a fact that only 1% of your new visitors becomes customers.

Social Media Marketing FAQs

Conversion and website traffic are typically the two most important KPIs for a social media campaign.

Your traffic and conversions will be reported to you on a monthly basis. However, your social media dashboard will allow you to keep tabs on the results independently.

It is determined by your company's objectives and marketing budget.

Most advertising methods, including social media marketing, require a cash investment in order to yield a return. Different pricing models are used by different social media platforms. There are two common options: pay per action (PPA) / click (PPC) or pay per impression (PPM).

You should know how to calculate the average customer lifetime value (CLTV) and how much you are willing to spend on acquiring one customer before starting a campaign.

The amount of money you should spend on ads depends on your CLTV, but as your social media manager, our job is to fine-tune the campaign so that you pay the least amount per sale or lead.

It's difficult to give you an estimate without knowing your budget because advertising costs vary widely. As a result, the final results will vary.

In addition, it's crucial to keep in mind that factors outside of our control influence conversion rates. There are a variety of factors that go into this, including your price, website design, product quality, market niche, and advertising budget.

Because we have great team of social media strategists on staff, any one of our in-house social media managers can handle your SM campaign. We will, however, designate a specific social media manager to work solely on your campaign.

Whenever you have a question or concern about SMM, your account manager will be the first person you reach.

It takes, on average, around 7 days before you begin to notice any real changes. However, depending on your industry's level of competition, as well as, other factors, it may be shorter or longer.

In order to better understand your company and market, we'll send you a questionnaire before we begin.

We'll make a plan for you based on the information you provide and the research we conduct. If you're on board with the strategy, we'll get to work on the ads in our calendar right away. Before we publish any ads, you have the authority to approve or reject them.

You can contact us at any time to start your social media marketing campaign.

We'll have one of our social media managers get in touch with you to go over the details of your project.

We'll come up with a plan for you after the meeting is over. After signing the contract, we'll get right to work on your social media campaign!

No. The ad creative does not require any content from you. As a result, our team will come up with creative ideas for your ad campaign based on what has worked in your industry in the past.

If you'd like, we can tell your story with video and images using stock creatives.

It is possible, however, to provide us with an image or video for use in the advertisement. Please do so, and we will do so.

It's critical to conduct market research to determine which social media platforms your target audience prefers. As a result of this knowledge, you should make every effort to maximize your visibility across all platforms.

Additionally, think about the types of products and services you provide and select the platform that is most appropriate for your company's brand image. Finally, think about your company's objectives and the platforms that will best help you achieve them.

We normally charge a small setup fee to set up your SMM account, track your ads, and install tracking pixels.

This fee is usually waived if you hire us within three (3) days of receiving a proposal.

When you post on social media, you are organically sharing information with your followers and the public.

But a social media ad is paid advertising. Ads can be customized to target specific demographics and interests, ensuring your brand is seen by the right people.

Remember that finding an effective social media marketing agency is not just about the agency's fine offices; it's about whether the social media marketing agency can deliver the right results for your company.

You've come to the right place if you're looking for a social media advertising company that cares about your success. We've always focused on generating a positive return on investment for our clients over the course of our many years of working together. 

So instead of hiring the cheapest social media marketing company in Lagos, work with the one that delivers results!

Our Clients Love Us

Social Media Marketing Company in Lagos

5/5
Social Media Marketing

Tech O'Clock offered robust value at an affordable price. Site traffic has increased, and internal processes have been more efficient. It was a seamless collaboration where both parties were 100% satisfied.

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Mr. Ashiru Olumide
helpmewaka.com
Social Media Marketing

My first experience with Tech O'Clock is why I decided to hire them. Their process is way better than that of any digital marketing agency here in Nigeria. Their level of professionalism is extremely rare in this country.

Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1
Mr. Odunlami Samson
glconsult.com.ng
Social Media Marketing

This smart-working team gave us a consistent stream of fresh real estate leads while setting us up with the funnel to convert them into paying customers. Now, we get calls almost every day from our website.

Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1Social Media Marketing - Social Media Marketing 1
Mr. Stephen Akintayo
gtexthomes.com

Social Media Advertising Packages

FRESH

100k/month

Try us for the first time

Cancel anytime
Dedicated account manager
Monthly reporting
Fast

280k/month

Start strong, build trust

Cancel anytime
Dedicated account manager
Weekly/monthly reporting
BOMB

370k/month

Scale your business with us

Cancel anytime
Dedicated account manager
Weekly/monthly reporting
Comparison Table
Fresh
Fast
Bomb
Monthly Social Ad Budget
₦150K - ₦550K
₦550K - ₦1M
₦1M - ₦5M
Account Setup Fee
₦50,000
₦50,000
₦50,000
Facebook & Instagram
Other Social Networks (Twitter, Pinterest, LinkedIn, etc.)
₦40k/mo
₦30k/mo
₦20k/mo
Advance Ad Placements
Initial Campaign Strategy
Number of Unique Ads
Up to 2
Up to 4
Up to 8
Ad Creation & Development
Mon-Fri Ad Monitoring
Conversion Tracking Installation
Dedicated Account Manager
Geotargeting & Location Exclusions
Results Analysis/Reporting
Social Media Retargeting
Custom Rule-Based Bidding
Landing Pages
₦25k/mo
₦15k/mo
Free
Two Hours of Consultation

Let's discuss your campaign today

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