Archives: Digital Marketing Glossary

One minute you’re ranking on page one. The next? Poof. Gone. If that sounds familiar, then you’ve probably been hit by a Google algorithm update. But don’t panic. Let’s break this down together. What is an Algorithm Update, really? In...

Ever clicked on a link that says “click here”?Yeah… that’s anchor text. But I’m afraid that’s not the best way to do it. Let’s break it down properly. What is Anchor Text? Anchor text is the visible, clickable text in...

Want to climb the rankings?Then you need backlinks. And not just any backlinks.You need the right ones. Let me explain why. What is a Backlink? A backlink (also known as an inbound link) is when one website links to another.Think...

You ever hear someone brag about ranking fast with “secret tactics”?Well… I’m afraid that’s probably Black Hat SEO. And while those tricks might bring short-term gains, they often lead to long-term pain. What is Black Hat SEO? Black Hat SEO...

Ever wonder why visitors are leaving your site without clicking anything? That’s your bounce rate talking. And I’m afraid it’s one of those metrics that quietly reveals how engaging—or not—your content really is. What Is Bounce Rate, Anyway? Bounce Rate...

Let me ask you something. What happens when someone types your exact brand name into Google? If your site doesn’t show up at the top, we’ve got a problem. What Are Branded Keywords? Branded keywords are search terms that include...

Ever get lost in a maze of web pages? Yeah, we all have. That’s where breadcrumb navigation swoops in like a digital tour guide, quietly leading visitors (and search engines) through your content—without anyone getting lost. What Is Breadcrumb Navigation?...

If you’ve ever clicked on a link only to land on a sad little 404 page, you already know the pain. So… what’s a broken link, really? It’s exactly what it sounds like:A link that goes nowhere. Maybe the destination...

Ever felt like Google’s getting mixed messages from your site? Well… if you’ve got multiple pages with near-identical content, that’s probably happening. And I’m afraid that can seriously dilute your SEO power. That’s where canonical tags step in—like a boss....

What is CTR, Anyway? Let’s start simple: CTR = (Clicks ÷ Impressions) × 100 In other words? If 100 people see your page in search results and 10 of them click, your CTR is 10%. Pretty straightforward. But the impact?...