Frequently Asked Questions
These are a few of the most common questions that we receive from our customers.
General FAQs
Digital marketing is the promotion of products or services through the internet, social media, or other digital media.
It is also an umbrella term for different marketing strategies such as search engine optimization (like Google), social media visibility and engagement, email marketing, website design and development, and integrated applications to connect and engage with prospects and customers.
Digital marketing is all about marketing an organization, business, or brand online. A variety of internet-connected devices are used to target specific online audiences.
According to research, 60% of Nigeria’s population actively uses the internet. This clearly reveals the need to put your business in front of people before your competitors do.
A digital marketer is a marketing expert who knows how to create and execute online marketing campaigns.
A digital marketer understands how to use digital marketing services to build a good brand reputuation. They can ensure your brand engages with your customers from the first contact to the last.
Digital marketing is relatively inexpensive because it puts your message in front of your target audience. Consider how traditional marketing reaches a broad audience.
Digital marketing, on the other hand, targets the consumer with the right message at the right time. You can easily measure your digital marketing efforts and costs to avoid unnecessary spending.
Traditional marketing campaigns are much more difficult due to the fact that it doesn’t guarantee results.
The costs of using a digital marketing service yields better rewards than that of traditional marketing.
Website Design FAQs
It’s no secret that responsive design is quickly taking over as the industry standard. Website design that adapts to different screen sizes and resolutions is responsive web design. This means that your website’s content is always easy to read and optimized for the user’s experience, regardless of the device used to access it.
Without the need for a separate mobile site, websites can look great on both desktops and mobile devices.
According to research, 60% of Nigeria’s population actively uses the internet. This clearly reveals the need to put your business in front of people before your competitors do.
A domain name is your unique web address that directs visitors to your website. You can also call it a URL.
You can think of a domain name as the physical address you need for customers to find your business.
Example of a domain name is: www.techoclock.com
Think of website hosting as a physical land you need to build your house (website) on. However, before we can start building, we need to first rent a space monthly or yearly, depending on how long we plan to stay there.
It depends on your needs and how fast you want your website to load for your visitors. You can see our list of recommended web hosting companies in Nigeria.
But as a premium website designer in Lagos, we always use the best web hosting service money can buy for your website. And this is either BlueHost or Hostinger.
For your domain registration, we recommend Qservers for all Nigerian domain names such as; .NG, .COM.NG and so on. But for popular TLDs such as; .COM, .ORG and so on, Namecheap is your go-to place.
For the most part, websites have a blog page where you can post new, useful content. Most businesses update their blogs on a weekly basis. Optimising your content will also help with your organic search ranking.
You should update your website's security and functionality at least once every two months. When a new search engine-compliant feature is required for your website, for example. Ask your website designer how often they plan to release updates.
In addition, this will ensure that all links and functionalities on your site are working properly.
It depends on your needs and how fast you want your website to load for your visitors. You can see our list of recommended web hosting companies in Nigeria.
But we always recommend and use the best web hosting service money can buy for your website. And this is either BlueHost or Hostinger.
For your domain registration, we recommend Qservers for all Nigerian domain names such as; .NG, .COM.NG and so on. But for popular TLDs such as; .COM, .ORG and so on, Namecheap is your go-to place.
SEO FAQs
SEO is the abbreviation for search engine optimization. All SEO strategies are built around optimization. Increased online visibility for your brand is possible once its online presence (website, content, and social media platforms) have all been optimized.
You can expect your website to appear on the first page of search engine results pages or SERPs eventually after its launch. As a result, customers will be able to find your business more quickly on the internet.
Search engine optimization (SEO) is the process of improving your website’s visibility on search engines like Google and Bing. Your website is crawled by search engines in order to determine what it is.
It is therefore important that search engines can understand your website in order to get the best results from SEO. Search engine optimization (SEO) is a cost-free way to increase your website’s traffic and improve the quality of your visitors. This excludes direct traffic and any paid media or placement.
Having a strong SEO strategy in place will help Google identify your website as an authority site and direct visitors to it.
Even if you've only implemented a basic SEO strategy on your site, there are three factors that directly affect your SEO ranking.
The things to keep in mind are:
Website Speed — Your website's visitors will most likely leave if it takes too long for them to load a page. Your website will be ranked lower by Google and other search engines if it takes a long time for a page to load. As we get closer to Google's confirmed major update, this is something to keep an eye on. This update emphasizes page load time, which is critical if you want to maintain your position at the top of the search engine results pages (SERPs).
Keywords — Search Engine Optimization (SEO) requires careful keyword selection to ensure that your website and pages are ranked for the search terms that your ideal customers are using.
Content — Your audience will find your site quickly, easily, and want to learn more if you post high-quality content on your website. As a result, search engine rankings improve as a result.
With the help of our SEO service, as well as paid advertising, your website and brand can rank higher on search results. But search engine optimization (SEO) is often more cost-effective than paid advertising.
However, The long-term benefits of search engine optimization (SEO) far outweigh the short-term costs and effort required to get it right. In most cases, the best results are achieved by combining SEO with paid advertising.
Social Media FAQs
It is determined by your company's objectives and marketing budget.
Most advertising methods, including social media marketing, require a cash investment in order to yield a return. Different pricing models are used by different social media platforms. There are two common options: pay per action (PPA) / click (PPC) or pay per impression (PPM).
You should know how to calculate the average customer lifetime value (CLTV) and how much you are willing to spend on acquiring one customer before starting a campaign.
The amount of money you should spend on ads depends on your CLTV, but as your social media manager, our job is to fine-tune the campaign so that you pay the least amount per sale or lead.
It takes, on average, around 7 days before you begin to notice any real changes. However, depending on your industry's level of competition, as well as, other factors, it may be shorter or longer.
It's critical to conduct market research to determine which social media platforms your target audience prefers. As a result of this knowledge, you should make every effort to maximize your visibility across all platforms.
Additionally, think about the types of products and services you provide and select the platform that is most appropriate for your company's brand image. Finally, think about your company's objectives and the platforms that will best help you achieve them.
When you post on social media, you are organically sharing information with your followers and the public.
But a social media ad is paid advertising. Ads can be customized to target specific demographics and interests, ensuring your brand is seen by the right people.
Social media management is the process of maximizing the impact of social media platforms for a business. It includes activities like social listening, content development and publishing, and customer service.
It is more than just increasing followers and posting new content on your company’s social media platforms. Social media management also entails using these platforms to better understand your customers and what they want from you.
Social media management services provide content and real-time engagement for businesses of all sizes.
The need for social media management services is not only limited to big brands. Smaller companies also require skilled professionals who can help them get more visibility on social media platforms such as Facebook, Instagram, Twitter, etc.
A company’s brand is the most important thing they have to worry about in today’s market and so successful business owners are investing in social media management services in order to keep their customers engaged with their company’s activities.
Social media marketing is a subset of social media management. Social media marketing is the process of promoting a brand or product on social media channels, such as Facebook, Twitter, Instagram, and LinkedIn. Social media management is the process of managing those channels by creating content for them and responding to customer feedback.
In short, social media management involves all aspects of a company’s presence on social media from writing content to reporting data.
Content FAQs
Content marketing is a form of marketing that creates and shares valuable, relevant, and consistent content to attract and retain a clearly-defined audience—in order to convert these people into customers.
Companies create content in order to promote their product or service. They do so by making their products more accessible for potential buyers by explaining the benefits of their products. Content marketing has evolved over the years with the help of digital evolution. It also takes place through different media channels such as social media, blogs, websites etc. With the help of proper content marketing strategies, companies are able to achieve an increase in both awareness and revenue simultaneously.
Content marketing is not just for tech companies anymore. The rising popularity of content has led many non tech companies to start investing time and money into creating quality content that can be used to attract loyal customers.
The success of your content marketing is not an outcome but a process. You need to produce enough content in the right way to get noticed and make an impact.
It may take time for you to see results of your marketing campaigns. However, there are some indicators that will indicate that you are on the right track which can include increase in traffic, number of leads acquired and so on.
Content marketing is a form of marketing where content is created to attract customers. It is not about selling but rather it is about providing value to the customer. The content can take many forms including blog posts, videos, infographics, events, etc.
Content marketing can be done year round depending on your company’s goals and objectives.
Both content marketing and social media marketing are forms of digital marketing. They both use the internet to promote a product or service.
However, content marketing relies on creating and distributing valuable and relevant content to attract customers to a company whereas social media marketing is more about using various channels such as Facebook, Twitter, YouTube etc. for the same purpose.
Most businesses make the mistake of not making their content personal. They want to share stories and information but forget that they need to make it as relevant as possible for the person reading it.
A lot of people will agree that storytelling is fastest way to create an emotional connection with your reader.
Content should be tailored for a specific audience and should speak directly to them in a tone that they can relate to. Another common mistake businesses make is to start their content marketing efforts without a clear strategy.
