Chelghoum, a dropshipping company offering a variety of household products, faced the challenge of not being a global brand and needed to optimize product selection and targeting on TikTok.

Through effective use of market analysis, customer insights, and smart campaign strategies, Tech O’Clock helped Chelghoum achieve cost-effective conversions while maintaining a stable cost-per-acquisition (CPA) across its campaigns.

Chelghoum operates in the dropshipping space, offering essential household products such as mops, blenders, home repair tools, and children’s toys. Their business model focuses on providing practical, everyday items to a diverse audience. They have built a strong reputation by choosing products that appeal to a specific and well-defined customer base.