Ecommerce Optimization Services

Because an ecommerce site is still a website, you must optimize it in the same manner as any other website. This entails considering off-page factors such as friendly, readable URLs and the appropriate target keyword.

Avoiding duplicate content is one of the most critical SEO concerns but also one of the most common ecommerce SEO problems. You should consider using a canonical URL to inform search engines which one is original.

Building trust isn't just about price — you have to trust a business first before you part with your cash. Customer testimonials and product reviews can boost conversions up to 45%, a study found. You can also give your ecommerce website another boost by including safe shopping trust marks on your website.

Another study found out that 76% of online shoppers fail to purchase items when they don't recognize the logos. So make sure you include logos from trusted brands on each of your product pages to build trust.

Revenue is lost when a website takes too long to load. And according to Neil Patel, you only have three seconds to pique people's interest. You will lose 10% of your visitors for every second after that. Another important UX issue is navigation. When shopping online, it's aggravating when things don't display in the right location in the main menu.

Our marketing lead, Jimoh Ibraheem, provides some great advice on categorizing and listing your products to make it easier for customers to find them. "If they can't find it, they can't buy it," he says. It's no surprise that Google prioritizes user experience over anything else. So check out the suggestions on our blog to learn how to keep your website visitors happy.

The goal of site SEO is to improve your site's search engine performance in order to increase branding, customer loyalty, conversions, and sales. While there are many tiny changes you can make to improve conversions, these three are super important:

To begin, make sure that your site's search function doesn't show irrelevant results (Jiji for example) in order to boost branding, client loyalty, conversions, and sales. It's not only about product details; but also about the product's related items, shipping times, and, most importantly, return policies.

Second, make your product descriptions appealing to the reader. Instead of using generic descriptions, make sure the description identifies the reader's problem the solution answers.

When AliExpress made product videos for 4000 products, conversions from those who watched them doubled, and overall conversions improved by 16 percent. Include videos displaying your product and its benefits on the product page.

If your customer has abandoned their cart, then there are a number of retargeting strategies and technologies you can leverage to encourage them to return. ecommerce brands like Jumia run personalized abandonment email campaigns notifying shoppers when out-of-stock items have been replenished or offering discounts.

According to a report, initial emails, sent three hours after a consumer abandons a cart, average a 40% open rate and a 20% conversion rate. Do you know what it means to recover 20 out of every 100 customers who have failed to make payment? This is why our ecommerce optimization service comes with our flagship TOC Abandoned Cart Recovery ™️ plugin.