I hear my students talk a lot about how they prefer Facebook Ads over Google AdWords for their real estate business, even though the options are quite limited when running real estate ads on Facebook. At first, I didn’t get it, but after hearing them explain their predicament, it’s very understandable. However, It’s not just […]
Since the advent of digital marketing, companies have realized the need to get the word out about their businesses via the internet. The advancement of search engines over the years has only increased the importance of SEO in marketing. Now companies spend thousands and even millions of dollars for a place on the coveted page […]
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases, in its simplest form. On the other hand, branding deals with company loyalty and culture. […]
You probably stumbled on this page because you are looking for a cheaper and good Yoast SEO Alternative. Don’t worry; you’ve come to the right place. But why would anyone look for an alternative to the most popular WordPress SEO plugin in the world? That’s an interesting question…hmm. Just listen to what I have to […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
