The Importance of Anchor Text in Back-links

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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using a fictional company called “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that you might not have attained using the regular term.

The prime mistake I also see Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords, this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts, and they should always contain your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns a weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

Also, make sure your website loads fast because search engines love fast websites.

According to two recent surveys conducted by Forrester Research and Gartner Group, eCommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers’ click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait.

To make sure your website is properly optimised for search engines, make sure you include proper META tags in the HTML of each page of your web site.

META tags are HTML code that enables the search engines to determine what keywords are relevant to a specific site. About 80% of all web site traffic originates from the eight major search engines.

It would be a good idea to make sure you do your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. If you need a free SEO consultation for your website from us, kindly click use the link.

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