According to statistics, more than 98.5% of businesses close shop in the first three years, even when they have unique products.
I believe you already know this…
They end up closing shop because they failed to communicate the actual value of their products to their target audience.
Our in-house copywriters make sure this doesn’t happen to your business. Because we know how to make your customers buy whatever it is you’re selling both online and offline.
We create copy that triggers the emotion of buying in your customers. Our approach is science-backed and has worked wonders for our clients’ businesses over the years.
This is the first stage of the buyer’s journey. A buyer must first be aware of a problem to find a solution to that problem.
And it might surprise you to know that most people won’t believe that they have a problem until it becomes too obvious.
Since we’ve studied how most Nigerians think, part of what we implement in our copy is to put that person in Agitation mode gently.
We make them conscious of the problem before leading them to the solution.
Interest is the second step after awareness. When a person becomes aware of a problem, they start researching and looking for different solutions to that problem.
That’s why we do not make your copy look like an advert.
We will help your customers look for that solution through your content. This is the best “Interest magnet”.
The consideration stage is when your prospect decides to go for one of the solutions.
Since this is a crucial stage in the buyer’s journey, we’ll stylishly recommend your product as the best solution to their problem.
We won’t make it obvious, of course. But based on our method of approach, they will choose your product over the other solutions out there.
Having unique products to sell is not enough any more. Nigerians don’t trust the internet. And that’s why you need an excellent copy that decorates your offer.
Think about it; people buy things they don’t need all the time.
What made them buy? Great offer ni jare!
Our copy not only communicates value, but it also provides social proof (eliminates doubts) to help your prospects make that buying decision.
A transaction is the final step of the buyer’s journey.
While a lot of content writers stop after a sale has happened, for us, a purchase is only proof that the customer trusts you enough to buy from you.
This is why it shouldn’t stop there.
If a customer buys something from you, it means they are willing to buy more if they see value in other products – Upselling. That’s our sweet spot.
There’s a final ingredient we implement that generates unlimited cash flow for our clients but is shared exclusively.
Reach out to us about your content writing project to have a taste.
“Opening your shop for business without proper marketing is like winking at a girl in the dark. It is obvious you know what you are doing, but nobody else does. Your business needs a premium agency with proven strategies that gets your wink to the right audience.”