Content Marketing / Copywriting

Content is the Boss!

"We tailor a unique content marketing strategy for your project. And we know exactly how to turn your words into profit." - J. Ibraheem
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9 out of every 10 businesses fail. Nope...

According to statistics, more than 98.5% of businesses close shop in the first three years, even when they have unique products.

Why?

I believe you already know this…

They end up closing shop because they failed to communicate the actual value of their products to their target audience.

Our in-house copywriters make sure this doesn’t happen to your business. We know how to persuade customers into swiping their cards.

We create copy that triggers the emotion of buying, they won’t be able to resist.

Our approach is science-backed and has worked wonders for our clients’ businesses over the years.

Content marketing in Nigeria

The Necessary Journey

In the past 3 years, our contents have generated close to 60 million naira for our clients. Want to learn the secret? It’s called, The Buyer’s Journey.

1. Awareness

Awareness is the first stage of the buyer’s journey. A buyer must first be aware of a problem in order to fix that problem.

And it might surprise you to know that most people don’t believe that they have a problem until it becomes obvious.

Since we’ve studied the human buying psychology, part of what we implement in our copy is to put that person in Agitation mode.

We make your visitors conscious of their problems before leading them to the solution.

2. Interest

Interest is the second step of the buyer’s journey. When a person becomes aware of a problem, they start researching and looking for different solutions to that problem.

That’s why it is very important not to make your content look like an advert to them.

We will help your customers look for their solution through your content. This is the most effective “Interest magnet”.

3. Consideration

The consideration stage is when your prospect decides to go for one of the proposed solutions.

Since this is a crucial stage in the buyer’s journey, we’ll stylishly recommend your product as the best solution to their problem.

We won’t make it obvious, of course. But based on our sneaky method of approach, your product will be the best solution to their problems.

“Eureka! The solution is finally here!”

4. Offer

Standing out with just unique products to sell is not enough any more. People are usually wary online. That’s why you need an excellent copy that can create trust thus; help you sell better and faster.

Think about it; people buy things they don’t need all the time.

What made them buy? Great offer ni jare!

Our copy not only communicates value, but it also provides social proof to knock off doubts and guide your visitors throughout the journey.

5. Sale

A transaction is the final step of the buyer’s journey.

While a lot of content writers stop after a sale has happened, for us, a purchase is only proof that the customer trusts you enough to buy from you. Yup, you guessed it. We won’t stop just because a sale has happened.

If a customer buys something from you, it means they are willing to buy more if they see value in other offers — Upselling.

That’s our first ingredient.

There’s a second ingredient we implement that generates unlimited cash flow for our clients but is shared exclusively.

Reach out to us about your content writing project to have the full copy recipe. You’ll be stunned when you see the results!

SEO Optimized Contents

Opening your shop for business without proper marketing is like winking at a girl in the dark. It is obvious you know what you are doing, but nobody else does. You need an agency with good copywriting skills and a killer SEO sauce to spice up your content.

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