Content Marketing

We tailor a unique content marketing strategy for each client.
And we know exactly how to turn words into profit for our clients.

Why Write a Copy for Your Business?

According to statistics, more than 98.5% of businesses close shop in the first three years, even when they have unique products. Why?I believe you already know this…They end up closing shop because they failed to communicate the true value of their products to their target audience.Our in-house copywriters make sure this doesn’t happen to your business.Because we know how to make your customers buy whatever it is you’re selling both online and offline.We create copies that triggers the emotion of buying in your customers.Our approach is science backed and have worked wonders for our clients’ businesses over the years.Learn more below.

How We Do It

For the past 3 years, our contents have generated close to 60 million naira for our clients and their businesses.We’ve been able to acheive this by making our clients’ customers go on what we call; The buyer’s journey.

Awareness

This is the first stage of the buyer’s journey. A buyer must first be aware of a problem in order to find a solution to that problem.And it might surprise you to know that most people won’t believe that they have a problem until it becomes too obvious.Since we’ve studied how most Nigerians think, part of what we implement in our copy is to gently put that person in Agitation mode.We make them conscious of the problem before leading them to the solution.

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Interest

Interest is the second step after awareness. When a person becomes aware of a problem, they start researching and looking for different solutions to that problem.That’s why we do not make your copy look like an advert.We will actually help your customers look for that solution through your content. And that is the best “Interest magnet”.

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Consideration

The consideration stage is when your prospect decides to go for one of the solutions.Since this is a very important stage in the buyer’s journey, we’ll stylishly recommend your product as the best solution to their problem.We won’t make it obvious, of course. But based on our method of approach, they will choose your product over the other solutions out there.

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Offer

Having unique products to sell is not enough any more. Nigerians don’t trust the internet. And that’s why you need a great copy that decorates your offer.Think about it; people buy things they don’t need all the time.What made them buy? Great offer, of course!Our copy not only communicates value but it also provides social proof (eliminates doubts) to help your prospects make that buying decision.

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Sale

This is the final step of the buyer’s journey. While a lot of business owners stop after a sale is made. For us, a sale is only proof that the customer trust you enough to buy from you. But it shouldn’t stop there.If a customer buys something from you, it means they are willing to buy more if they see value in other products – Upselling. That’s our sweet spot.There’s a final step we implement that generates unlimited cash flow for our clients but is shared exclusively.Reach out to us about your project for that juice.

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